YOUSSEF ATRASSI
I’m an Entrepreneur | Brand Strategist | Consultant among people who are committed to playing their greatest game and changing the world.
Why should you listen to me?
I’ve been a marketing consultant and strategist for 8 years, and I’ve seen the best and worst of branding. I’ve had clients who have made millions off their brands, and clients who have lost millions because they didn’t have a clear plan or know what to do next.
After 8 years of deeply researching and testing different strategies, ways and tools to build & grow multiple brands, I’ve created a simple, easy-to-follow blueprint that will help you build your brand with the right tools and strategies. I want to show you how you can grow your brand like the top companies in the world, so you can finally get the results you want from your business.
I do things differently
I’m not offering you what everyone else has to offer. I’m here to create life changers. Impactful people know it’s about creating a space for the next leaders.
It's not about what you know, it's about how you relate to others. The more you learn about people and their behavior, the more successful your brand will be.
Everyone's different and I don't want you to lose what's important to you. Your highest goals will be achieved by implement business with spirituality and lifestyle with accountability.
There's no shortage of people that want to learn, new entrepreneurs, students, transforming souls. They need you!
My Main Values
AUTHENTICITY
Freedom
integrity
love
consciousness
Generosity
consciousness
Generosity
This is my story
I helped build and backed more than 5 companies that have all made 7-8 figures. And now I’m jumping into a new adventure—it is all about building YOU, YOUR EMPIRE, YOUR DREAM. It started as a passion and has became a life mission. Through my entire entrepreneurial journey, I’ve found myself mentoring tons of people, and the impact it had on their lives led me to taking one of the biggest decisions of my life. But where did all of this start?
I grew up with two middle-class, hard-working parents and a brother. I’ve always had challenges in my childhood all the way up to my adolescence. I’ve always been a geek, fascinated with technology and psychology, with people and how they behave. When I got a little older, my highschool friends started getting jobs, but I already had a bias about the rat race and I did not want to take part in it.
That’s when I started finding ways to make money independently, help people with their computers, phones, video game consoles, anything in that field. I had the goal to learn as much as possible to become as free as possible as soon as possible, and invested all the money I could earn into my first computer. That’s when I immersed myself into the marketing world and became free by practicing what I loved.
I was pretty proud of what I became able to do, but I still had no idea what I wanted to do with my life. I followed what my parents told me was the right thing to do and what my friends were doing, got into college and dropped out of it 3 times.
COLLEGE IS NOT FOR ME
my first mentor
I officially understood that college was simply not the right system for me, I was too attached to my values, to freedom, to generosity, to the potential of things that I could achieve. After spending too much time on YouTube trying to figure out what I was going to do, I hired my first mentor ever. With his 30 years of experience, he thought me the most valuable lessons I needed. I went all in with what I believe is my mission.
I developed such a good recipe generating results, big companies, brands, organizations started hiring me for doing their marketing and branding, they started passing the word within their professional network and more people started hiring me. The big projects I took part of have thought me the best lessons I needed to learn, the importance of accountability and results.
new start
I had been easily influenced into bad habits and had some hard failures that could’ve finished my career. But I didn’t want to become what I once hated, that’s when doors opened to me and allowed to develop myself as a person, as a soul and as a businessman. I had built my first agency and things were going good, then the pandemic hit in 2020 and everything I built fell down before my eyes.
Every business had to adapt in their own way and so did I. This new challenge had me rethiking and building a completely new way of working with people. It was one of the hardest things but the best thing that ever happened to me. I had to rebuild myself not only as a business but also as a person. And that’s when the mind, spirit, body came together and unlocked what has always been my life mission.
MY MISSION
I have a deep desire to help others, but also a burning passion for being my best self. I believe that in order for us all to reach our full potential, we need to support each other on our journey to becoming amazing versions of ourselves and changing the world by helping others.